Description: Sésame toys represent a bygone era! First and foremost, we must highlight the intelligence and inventiveness of this toy manufacturer. The manufacturing process is very rudimentary: a one-piece plastic assembly represents a model; often very popular (here, the Renault Estafette!). Add a simple steel plate to attach the two axles connecting one-piece plastic wheels. And then - and this is where the stroke of genius comes in! - add a sheet metal part that covers the model. This strengthens the assembly, but above all offers an innovative product compared to other toy manufacturers who opted either solely for plastic, solely for zamak, or solely for sheet metal! This way, you have manufactured a toy with a very low production cost and a distinct appearance compared to other products. Obviously, by using the sheet metal part to create various advertising variants, you can produce multiple variants at a lower cost. The version offered here is an advertising item for "Expert"; a very popular and widespread chain of household appliance distributors in France in the 1960s. With this advertising product, which is obviously based on popular models like the Estafette, you get an atypical general store toy: unlike other general store toys, this one is solid and its visual appeal is extremely attractive. This Jura-based company had a sense of innovation focused on production optimization. Indeed, the icing on the cake, the design of its models allowed for the addition of a friction system in the bodywork. This made it possible, without changing anything from the original economic model design, to offer a more upscale version! This version lacks it. A very small price for this product, representative of an entire era